evaluation task 4

Evaluation task 4: who would be the audience for your media product? 

This is a wordel it is similar to a brainstorm in how it outlines targets and objectives that we have set out to achive and how we could get them done. At first we needed to define our target audience we new are thriller was going to be a mystery action type and we needed to know who if anyone would be interested with our initial idea (what would they like to see, what would entertain them. We also needed to know how we were going to attract our target audience through advertising, viral campaign or use of techniques (e.g. 3D) we carried out interviews to find our key target audience we asked them question about their movie going habits (how they prefer to watch films, how frequently they tend to go to the cinema)

we also made a survey asking similar questions that can be seen below

http://www.surveymonkey.com/s/76DXSH6

the research we did into target audience paid off as we found that the people who would most likely want to watch our thriller is 16-25 year old males. sum of the results of our survey are shown here in a venn diagram which indicates our target audience

after we figured out our target audience we took it into consideration when filming our final thriller we wanted to make sure that we appealed to this group and that they would be interested and want to watch on past the initial 2 minutes. To see if we had achieved this goal we took a secondary survey and asked people to give their honest opinion on what they thought of our thriller and what they thought was good or bad and what they would improve on the link to this survey is below:
http://www.surveymonkey.com/s/FQ79ZFX
we also held a secondary set of interviews to get audience feedback from our thriller.  we asked people from our target audience to assess our thriller and tell us what the thought.

This is our feed back on the Thriller the following question was asked

What did you like about the thriller?
What did you like about the use of sound?
What would you improve on in our Thriller?
What did you like about the location?
What did you think overall of the Thriller film?
Would you go and see it at the cinema?

we also had some positive feedback on the comments section on you tube such as:

overall i think we did reach the goals we set out to achieve as we deduced who our target audience is

we made our thriller accessible, entertaining and interesting for them. Most of the feedback we got through our surveys and interviews was positive and the opinion of our piers should as what we had done right, were we had gone wrong and what we could improve on.